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Blank B2B Marketing Executives B2B Sales B2C Marketing Executives Customer Experience Demand & ABM Digital Business & Strategy Partner Ecosystem Marketing Portfolio Marketing Blank Product Management Revenue Operations Security & Risk Technology Architecture & Delivery Technology Executives Forrester Market Insights Blank Consulting Events B2B Summits CX Summits Technology Summits ADDITIONAL OFFERINGS Analyst Relations Council Certification FeedbackNow Reprints Who We AreOur Objectivity Diversity And Inclusion Environmental, Social, and Governance Blank Our Leadership Our Board Newsroom Careers Investor Relations Home Events Conferences & Summits Webinars Workshops Become A Client Featured Blogs Blog Don’t Let Google’s Cookie Commitment Issues Delay Better Advertising Experiences Tina Moffett April 26, 2024 Despite the delay, you still should move forward in improving your customers’ advertising experiences. Here are steps to take now. Read More Blog B2B Marketers Expect To Do More With More — But It’s Not As Good As It Sounds Matthew Selheimer 1 day ago Forrester’s latest Marketing Survey shows that marketing executives and operations leaders anticipate budget increases this year. Capitalizing on this opportunity requires overcoming formidable challenges. Read More Podcast Breaking Down The EU AI Act What It Means 6 days ago The world’s first binding legislation on AI has arrived, and its impact will extend far beyond Europe’s borders. This week on What It Means, Principal Analyst Enza Iannopollo explains the EU AI Act’s timeline, enforcement, and potential impact on innovation. Listen Now Capture & Prove Marketing’s True Value Beyond Sourcing Metrics Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys. Get Your Toolkit Now Blog Announcing Forrester’s 2024 Customer-Obsessed Enterprise Award Winner In APAC Dane Anderson 6 days ago IHH Healthcare Singapore wins Forrester’s 2024 APAC Customer-Obsessed Enterprise Award, which recognizes organizations that are delivering outstanding customer experiences to accelerate business outcomes. Read More Blog Joint Accounts Are So ’90s: Why FIs Need Better Shared Finance Products Peter Wannemacher May 7, 2024 Shared finance is still a largely overlooked need, despite being a common one. Read four key findings from our new report. Read More Blog Accelerating Advertising With AI Comes At A Cost Nikhil Lai May 7, 2024 It’s mathematically obvious to apply AI to advertising, but its efficiencies can come at the expense of advertisers’ control and transparency. Learn more about how AI benefits the advertising process and why advertisers must curate AI. 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Thanks for signing up. Stay tuned for updates from the Forrester blogs. All Insights Blog How Quickly Should A Sales Rep Be Onboarded? Peter Ostrow 32 mins ago In many professions, education for a new employee’s role incorporates learning with doing. Educators must undergo a full semester of student teaching; surgeons develop by watching, teaching, doing”; and aspiring electricians...