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Skip to content Menu Main Menu Close Close Search Search Search Cart Log In Become A Client Me Blogs & Podcasts Who We Serve Technology Executives Customer Experience B2C Marketing B2B Marketing Sales Product Management Featured Insights Planning Assumptions COVID-19 Predictions Government What We Offer Research Forrester Research Forrester Decisions Consulting Execute Transformational Strategies Create Content That Fuels Demand Events FeedbackNow Who We Are About Us Executive Leadership Our Board Environmental, Social, and Governance Our Objectivity Newsroom Careers Forrester Cart Log In Become A Client Forrester Cart Log In Blogs & Podcasts Who We Serve Technology Executives Customer Experience B2C Marketing B2B Marketing Sales Product Management Featured Insights Planning Assumptions COVID-19 Predictions Government What We Offer Research Forrester Research Forrester Decisions Consulting Execute Transformational Strategies Create Content That Fuels Demand Events FeedbackNow Who We Are About Us Executive Leadership Our Board Environmental, Social, and Governance Our Objectivity Newsroom Careers Become A Client Featured Blogs Blog Introducing Forrester Decisions George Colony 4 days ago Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth. Read More Podcast The Pandemic’s Long-Term Lessons For Retailers What It Means 1 day ago As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward. Listen Now Blog Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market Andrew Bartels 2 days ago New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. Read More Connected Experiences. Inform. Integrate. Grow. A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners, June 7-9. Register Now Blog Solve Customer Mysteries With Quantitative And Qualitative Investigation Brandon Purcell 3 days ago Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods. Read More Blog The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time” Christine Polewarczyk April 30, 2021 Nearly two-thirds of B2B buyers say vendors give them too much content and that the material is more style than substance. Learn how to break through and make an impact. Read More Blog The 100 Best Channel Podcasts Of 2021 Jay McBain April 29, 2021 With more than 2 million podcasts available how do you find the best channel podcasts? Forrester's Principal Analyst Jay McBain has you covered. Check out the list of the best 100 channel podcasts of 2021. Read More Subscribe to updates Email Address* By checking this box, you are subscribing to our insights newsletter and agree to receive survey invitations and marketing communications. Sign Up Thanks for signing up. Stay tuned for updates from the Forrester blogs. All Insights Blog How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges Kathleen Pierce 19 hours ago Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate. Read More Blog Reflecting On Dell Technologies World And The Shift Toward IT As A Service Brent Ellis 20 hours ago Dell is in the midst of announcing and defining its IT-as-a-service (ITaaS) platform, named APEX, at Dell Technologies World this week. This shift is a major shake-up to Dell’s business, with the company making organizationwide changes to move from a product-focused vendor to a client-outcomes-based partner. HPE has been on this journey since 2017 and […] Read More Drive Business Value With Your Marketing Strategy Learn the steps for building a B2B marketing strategy that delivers demonstrable business results. Watch Now Blog Welcome To The Future: Have You Heard About The 5 P’s Of Sales? Phil Harrell 23 hours ago Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge. Read More Blog It’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud Sandy Carielli 1 day ago Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can directly impact your top line. Even the defenses have business impacts: A bot management solution that slows down traffic on the biggest shopping day of the […] Read More Blog Let’s Refocus Industrial IoT Software Platforms On The Things Paul Miller 2 days ago At Forrester we are tightening up our previous definition of an industrial IoT software platform, to focus on connecting, securing, and managing physical devices. We are introducing a new term, the digital industrial platform, to address the broader requirements and use cases around advanced analytics, customer-facing applications, etc. Read More Blog What’s Wrong With Quick-Fix Products For Digital Accessibility Gina Bhawalkar 3 days ago Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […] Read More Blog What Matters Most For Kubernetes? It Depends Lee Sustar 3 days ago As KubeCon + CloudNativeCon Europe 2021 unfolds in a virtual setting during the first week of May, users will be sorting through the usual blizzard of announcements to determine just what matters to them — and when and how they could incorporate it into their environments. The conference schedule is packed with Kubernetes at the […] Read More Plan For The Return To The Workplace Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience. Watch Now Blog Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution Steven Casey 3 days ago Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, for account-based marketing (ABM), and for the […] Read More Blog Figma Improves Collaboration And Workflows With Branches And Version Control Karine Cardona-Smits 3 days ago I recently attended the Config 2021 design conference, and my big takeaway from its opening keynote is the introduction of branches and version control capabilities that will allow design teams to benefit from all the comfort that version control systems such as GitHub, Subversion, CVS, or Bitbucket have been offering to software engineers for decades. […] Read More Blog Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo Is No Surprise Jim Nail 4 days ago Today, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news sh...